Its promotional activities, like the beauty contest has Disadvantages of lux soap a milestone in attracting a huge number of customers. Beauty soap is an uprising product in Bangladesh as a greater portion of the population, both male and female, are now getting more beauty conscious.
This film cannot remove easily with the use of water. Its distribution process is highly efficient.
Though manufactured in Bangladesh for the local market by Disadvantages of lux soap Bangladesh Ltd, as an international brand, it maintains an international quality for the product.
The product is available in six different fragrances under three different sizes. Today we have different types of detergents which are manufactured for specific action such as floor cleaning, utensil cleaning etc.
According to the Unilever Corp.
The micelle is then washed away with water. Bar soap in a bathroom. The chapter comprises of four sections. They do not only promote LUX in Bangladesh for the Disadvantages of lux soap conscious females, it also promotes the brand for males and the company proved that, by including world famous male celebrity Shahrukh Khan for their advertising campaign.
The demand for this product is very much vulnerable in terms of pricing. LUX is offered in Bangladesh in six different flavors which are: This report is an outcome of an analysis of marketing strategies used by Unilever Bangladesh Ltd. These are the recommendations suggested by teem members to Unilever Bangladesh Ltd.
The company claims that LUX is the highest selling beauty soap in Bangladesh. Thus Unilever cannot provide a better price than its competitors. Lux soap is formulated for use with children under age 3, the elderly and other vulnerable members of the population.
The cleaning power of detergent is much better compare to soap. Operating in Bangladesh for over the last four decades the company is trying to significantly contribute towards the augmentation of the standard of living by bringing world class high quality products at the door step of their customers.
LUX is an internationally renowned beauty soap brand of Unilever. The SEC divides the population in five segments starting from A to E, where A categorizes the highly educated and high income earners holders, and sequentially in descending order E categorizes the opposite.
They act as poison for harmful bacteria and other microorganisms. Lux flakes were made to wash clothes, but were so gentle women soon began using them as dish soap, hair soap and other soap uses. A positioning map of the company is shown Figure 2. This positioning created a strong customer loyalty for LUX, for which it the market leader in the industry.
LUX is not a highly expensive but an affordable product. Chapter 5ConclusionThe beauty soap industry of Bangladesh consists of a few producers in the industry. The beauty soap industry in Bangladesh consists of only seven major producers. The first Lux soap was introduced in A research carried out by Unilever Bangladesh reveals that urban rich people are more likely to buy imported and expensive products.
The company does not use its own fleet of transport for distributing its product. Section 1 states under which category the product falls. Chapter 4Analyzing the Market for LUXFor better comprehension of Unilever Bangladesh, its marketing strategy, product quality, positioning and placement, we present here a comparative analysis of its competitors.
The use of soaps is limited as they are not useful in hard water while detergents are effective even in hard water. Unilever Bangladesh has outsourced its distribution channels to third party distributors which allow them to distribute LUX in massive bulks amounting to around ten million pieces.
Even though LUX targets the urban and sub urban middle and upper middle class people they are distributing their products all over Bangladesh because of a recent increase in demand of its product to all segments of the population.
Detergents can easily used in hard water compare to soap.Disadvantages of Soap: (i) It does not work well with hard water containing Ca 2+ or Mg 2+. It reacts with Ca 2+ and Mg 2+ to form white precipitate which is called scum and soap goes waste.
The reaction which takes place is a follows. Thus, soap solution forms less lather with hard water. Depends on amount: Soap is not designed to be eaten but does dissolve in wet locations, so likely will cause bodily damage, depending on the amount eaten per day, the duration of the habit, and the type of chemicals in the soap.
The eating of non-food items is not "normal", so should be evaluated by a. What are the advantages of lux soap? Answers Follow Share.
1 doctor weighed in: What are the advantages of lux soap? 1 doctor weighed in Want a second opinion? Dr.
Heidi Fowler. Psychiatry. In brief: Lux soap Healthtap Doctors are asked not to endorse specific brands or product lines.
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Though LUX is the highest selling beauty soap in Bangladesh, it does not go for traditional mass marketing. Moreover as a beauty soap LUX does not even segment its market according to gender. The population of the country is segmented into three parts which .Download